Sour Bicycles x Tailfin

Small companies collaborate in different ways than mainstream, global brands. Both companies can provide a hand to increase exposure to a differentiated market and crossover following. Balancing both brands needs for visual identity and quality is at the hear of every collaboration.

Quality is Everything

Produced for Tailfin while I was at Sour, this build video took the workshop-focused format we had developed for our own content and applied it to a partner brand. The film puts Tailfin’s products into context as part of a complete Sour build, giving both brands a natural place within the same story rather than treating the collaboration as conventional product placement. It’s an example of how we used Sour’s content capabilities not only to build our own brand, but to create valuable, high-quality material for partners and strengthen the relationships around it.

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Sour Bike Check

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Sour MTB Launch