Over the past 16 years I’ve worked across a broad spectrum within and surrounding the bike industry. From shop floors, NGO’s and non-profits, to retail, events, content, and global brand marketing. Along the way I’ve learned that the best brands aren’t built from marketing along, but rather a history, a story, and a product that answers the question a specific community is asking.

My work sits somewhere in the middle of those things: connecting product, culture and people through good stories, thoughtful creative work and real-world experiences.

I’m particularly drawn to brands with a strong point of view, a genuine community around them, and products that mean something to the people who use them.

Originally from Utah, I spent nine years in the Netherlands before moving to northern Italy. Bikes have been the thread running through most of my career, but my interests, and increasingly my work, extend well beyond them.