Rivendell B17 Collaboration
Bringing a custom product into the world is always a journey, two brands coming together and aligning on their commonality, or highlighting the tension in their differences. “Riv” and Brooks are staples of the alternative cycling world, and a collab-saddle just makes sense.
Shot in San Francisco
Shot on location in the Bay Area with the Rivendell team, this photoshoot covered the collaboration between the two brands, Brooks and Rivendell. Rivendell is an important cultural leader within the cycling industry who rarely collaborates with other brands, thus lending extra importance to the photoshoot.
Photography: Joergen Trepp and Will Keating
Creative Direction: Joergen Trepp