As part of the collaboration between the Montreal-based creative studio JJJJound and heritage brand Brooks England a full-length video was produced. The video follows the limited edition white saddle through it’s paces in Brooks’ Birmingham based factory.

The production crew was pulled from around the UK, all convening in Birmingham over multiple days to produce a final edit. The voiceover was added for that true “Brum” feel. From the voiceover, Steve Bell, an actual Brooks factory employee was interviewed, a process that was it’s own challenge.