For the launch of the Brooks B17 Utmost, I produced the Give It Time video series—a campaign built around the idea that the things worth having often take time. Rather than centering the launch on a conventional product film, the series used individual videos to explore patience, craft, experience, and the relationships people develop with the things they use. I coordinated the productions from concept through execution, working with filmmakers and contributors to create a consistent campaign across multiple stories and locations. The result gave the B17 Utmost a broader cultural context, using storytelling to communicate the values behind the product while creating a body of content that could live across Brooks’ launch, social, and brand channels.